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In Milan, the Apertivo moment belongs to campari and its delicious bittersweet flavours. Campari is a closely guarded secret blend of 68 ingredients including herbs, plants, barks and seeds. Today only three people know the full recipe which takes over 1 month to prepare. It is a contemporary and charismatic classic. Its vibrant red colour, intense aroma and inspiring flavour, has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience.
Its secret recipe originated in Novara in 1860
Campari has a velvety, pleasantly bitter, intense orange and herbal taste
It is the key ingredient in elegant and contemporary cocktails such as the Negroni or for a milanese twist, the Campari Gin and Tonic
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