Price: £24.85
(as of Oct 04, 2020 06:29:02 UTC – Details)

Pura is a family with a big mission – to help other families make better choices for their children and their planet.

Pura’s toilet flushable* baby wipes break own in the toilet and can be flushed away.
*not suitable for macerator toilets or septic tanks.

Our flushable baby wipes are the only toilet flushable baby wipes officially accredited by Water UK as ‘Fine to Flush’. They not only clean your baby, they help keep our rivers and oceans clean too. Passing strict tests in order to be certified Fine to Flush by Water UK, Pura’s wipes are 100% plastic-free, and therefore break down easily in sewers. This means they won’t cause gross fatbergs and are completely safe to pop down the toilet after you have cleaned your baby!

Pura wipes are also as gentle on your baby’s bottom as they are on your planet. Containing 99% water and organic aloe vera,

Pura’s handy wipes are suitable for newborns and those with sensitive and eczema prone skin.

We think they’re the wipes the world has been waiting for!

Wondering whether Pura wipes really are ‘Fine To Flush’? Think no wipe is genuinely flushable? Think again! Pura’s Flushable Baby Wipes are totally, utterly, absolutely, 100%, safe to flush!

But what about fatbergs? It’s true that non-flushable, plastic wet wipes make up around 93% of the material feeding the gross fatbergs that clog our sewers. But thanks to a new standard established by Water UK, you can be certain that all wipes labelled Fine to Flushwill break down like loo roll and are entirely safe to pass through our sewers. Before ‘Fine to Flush’, the labelling of plastic wet wipes wasn’t exactly clear – and in some cases, actively misleading. All this meant that people were unaware that they were feeding monstrous fatbergs – like the 40-tonne monstrosity, the size of a double-decker bus, that had to be cleared from a London sewer. Plastic wipes that weren’t designed to go ‘round the bend’ were even labelled “flushable”. This is because INDA/EDANA’s international standard for flushability (known as GD4, in case you want to get technical) doesn’t directly apply to the UK. Launched in 2019, the Fine to Flush certification is now the UK’s only standard for flushability. Water UK is very clear on this – wipes manufacturers should not label or sell products advertised as flushable if they don’t pass the official Fine to Flush standard.

Bog standard – why you can trust Fine to FlushTo attain the certification, brands like Pura are put through their paces in stringent, scientific tests by WRc, the independent experts who developed the standard in partnership with Water UK. Wipes go through no less than seven physical tests to make sure they don’t damage either sewers or treatment systems:

1.WC bowl clearance
2.Drainline clearance
3.Disintegration in the drainline
4.Snagging in the drainline
5.Continued disintegration in the sewer 6.Settlement in treatment processes
7.Determination of synthetic and non-synthetic organic components

Pura’s flushable wipes were certified ‘Fine to Flush’ in early 2020. While 90% of baby wipes contain plastic, Pura’s flushables are 100% plastic-free and made from 100% biodegradable plant fibres. This means they sink when flushed, rather than floating, and will break down in a jiffy so they won’t block pipes. Perfect for hygienic nappy changes and potty training!

Although Pura’s flushables are completely safe to flush, they aren’t designed to be flushed in bulk (we’ve written handy instructions outlining this on the pack). So, make sure you keep sewers clean and green by only flushing one wipe at a time. Want to know more about the science bit? The technical name for ‘Fine to Flush’ is Water Industry Specification (WIS) 4-02-06. Full details are available on the Water Research Centre Limited website, registered in England and Wales, and who can be contacted t their registered office address at Frankland Road, Blagrove, Swindon, Wiltshire, SN5 8YF, United Kingdom.

When we say toilet flushable*, we mean it! Pura’s flushable baby wipes are the only toilet flushable baby wipes officially accredited by Water UK as ‘Fine to Flush’ (specification WIS 4-02-06). It’s the only standard you can trust, and we’ve passed all the tests to prove it
Containing organic aloe vera & 99% purified water, they’re as kind to babies’ bottoms as they are to the environment. Soft, gentle and completely free of any chemicals, our wipes are approved by midwives and paediatricians and are clinically proven to be suitable for the most sensitive skin
The most accredited baby wipe on the market! Pura wipes are certified Vegan safe and multi-accredited by the British Skin Foundation, Allergy UK, PEFC, Not Tested On Animals and the Soil Association
Delivery includes 10 packs of flushable baby wipes, with 70 wipes per pack so you’ll never run out!
Now you can change their bottoms and change their world too. Pura partners with the Woodland Trust, the NHS, the NSPCC, the Hygiene Bank and Nappicycle
Made in the UK & dispatched from the UK. Manufactured at a state of the art facility with full accreditation